Influencer marketing tools are a broader category than software, and can include individual tools for specific tasks like finding influencers (e.g., using hashtag searches), analyzing their audience demographics, or creating content.

Influencer marketing software helps manage and streamline influencer campaigns. It typically includes features like influencer discovery, outreach, campaign tracking, performance analytics, and payment processing

Influencer marketing builds trust and authenticity, which is crucial for driving sales in social commerce. Consumers are more likely to purchase products recommended by individuals they trust and admire.

The average number of influencers varies greatly depending on the campaign's budget, goals, and target audience. Smaller campaigns might use 3-5 micro-influencers, while larger campaigns could involve 20+ influencers across different tiers (nano, micro, mid-tier, macro, and mega).